Export Strategy & Planning

Export strategy and planning is often seen as a complex or lengthy process, but it doesn’t have to be. In fact the best export strategies are often the most concise and simple. They should determine the global direction of organisations over the long term, be aligned with your overall business plan and highlight where efforts and energies should be focused to achieve maximum results.

Developing an export strategy involves setting clear goals, determining the actions required to achieve these goals and ensuring adequate resources are in place. It is a guiding document that requires regular review to ensure you are still moving in the right direction.

Here are the main areas our team here at Bolst Global will review when building your export strategy and plans for the Middle Eastern region:

Export Strategy & Planning Services

In an ideal world export strategy formulation should be the starting point of your export activities. However, through our experience we are aware that many companies become ‘accidental exporters’ first and then require some reverse engineering to their export activities once they realise the potential that a proactive strategic approach to exporting could have on their business.

At Bolst Global no matter what stage you are at, we have the expertise and can help you create a tailored strategy and plan that will put your business in the best position for export success moving forward.

Our approach involves developing the following:

  • A formal export strategy

  • A tailored action plan

  • Market selection process

  • Value chain pricing

  • Development of your international value proposition


We first engaged with Bolst Global in Summer 2019 when as a business we realised we needed to proactively and strategically approach internationalisation for Whitworths and we wanted some external expertise for this.

After supporting us with the initial strategic roadmap and plan for export, Bolst Global has since then been instrumental in assisting us with entering several new international markets and upskilling our internal teams across the business on export. We continue to leverage the expert knowledge, strategic thinking and relationships that Bolst Global offer us and we are excited for an ambitious growth year ahead.

Phil Gowland

Commercial Director

whitworths logo

Take your export strategy to the next level

Our team will work closely with you to develop a formal export strategy and plan that is tailored to your overall business objectives. This will also involve developing an action plan that is fully implementable, based on your company capabilities and the specific products you are looking to export to Middle Eastern markets.

As part of this service we will also undertake a detailed market selection process and create an international road map unique to you, working on specific considerations you need to make when targeting these markets, such as your value pricing chain and your international value proposition. This tailored plan can then be implemented in-house using your own company employees or taken to the next stage by our team of experts.

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    Marketing Strategy Framework Tutorial

    This tutorial has been designed to help you become more strategic in your approach to exporting. Developed to support brands and manufacturers to create a detailed and strategic marketing plan for exporting your products overseas. Upon completion of this tutorial, you will be able to complete your own strategic plan and use our downloadable template to utilise for your own business.

    • Brand Owners

    • Manufacturers

    • Export Managers

    Export Strategy Resources

    Export Strategy Webinar for the DIT

    In this webinar we cover the importance of a strategic approach when building a successful export business from scratch.

    A strategic approach is of utmost importance when exporting to the Middle East. It allows you to navigate the complexities of the market, make informed decisions, and effectively allocate resources.