Export strategy and planning is often seen as a complex or lengthy process. But it doesn’t have to be and in fact the best export strategies are often the most concise and simple. They should determine the global direction of organisations over the long term, be aligned with your overall business plan and highlight where efforts and energies should be focused to achieve maximum results.
Developing an export strategy involves setting clear goals, determining the actions required to achieve these goals and ensuring adequate resources are in place. It is a guiding document that requires regular reviewing and allows you to know that when things are tough you are still moving in the right direction.
In an ideal world export strategy formulation should be the starting point of your export activities. However, through our experience we are aware that many companies become ‘accidental exporters’ first and then require some reverse engineering to their export activities once they realise the potential that a proactive strategic approach to exporting could have on their business.