Market Insights

Understanding your target export markets before or at the point of entry is often pivotal to the overall long term success you will gain there. Knowing how the market is structured and performing, what the competitive environment looks like and what the appetite for your products is, are all important factors you must understand prior to investing in time, money, and resources.

Many companies do not spend enough time researching export markets and often we see businesses who dive into international business based on an incoming online enquiry or being approached from a potential customer at an exhibition show. Without understanding the target market and the distribution dynamics within the region, this can often lead to wasted time and effort, creating a higher overall cost to the business in the longer run.

Market insights are vital when exporting to the Middle East. They provide valuable information about market opportunities, consumer preferences, the competitive landscape, and market trends. By leveraging these insights, your business can tailor strategies, optimise offerings, and make informed decisions, increasing your chances of success in the dynamic Middle Eastern market.

Market insight key areas of consideration:

Market Insight Reports

With our global market insight reports we undertake a thorough investigation of your target markets, leaving you with a clear understanding of how it operates and what potential level of growth and opportunity you could find there for your products.

With these insights and our expert advice, you will be equipped with how best to proceed with your market entry into your chosen export market.

Our market insights reports are beneficial to both new and existing brands/manufacturers. You may wish to use the reports to validate the export markets you have selected are indeed the most opportune for you. Alternatively, it can be used to further understand a market where you are already exporting to or to assess the market potential from an approach by a potential customer there.

UAE Market Report

Victoria is a delight to work with. We worked with her to activate new markets over the last 6 months. Incredibly knowledgeable with everything export related and always on hand to support. I cannot recommend Victoria enough!

Gregory Goh / Founder

If you would like to commission a personalised and detailed market report with real time data and analysis specific to your product mix/brand,  please complete the contact form and one of our team will come back to you.

Key Elements

  • Overview of your target market

  • Information on the retail landscape and consumer trends

  • Category data on your product

  • Competitive analysis of your products in the target market

  • List of active distributors and potential buying partners

  • Review of the opportunities and challenges posed in the chosen market

  • Market entry recommendations

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    Market Insight Resources

    UAE Food & Drink distributor interview

    Here is an interview with one of our distributor partners in the UAE, where we delve into the insights and experiences of a key player in the Middle Eastern market. In this discussion, you will gain valuable knowledge about the distribution landscape, market trends, consumer preferences, and the keys to success in the UAE market.

    How to gain smart and efficient international market intelligence

    Gaining market intelligence is crucial for businesses looking to export food to the Middle East. Market intelligence involves gathering and analyzing relevant data and insights about the market, consumers, competitors, and industry trends. This process includes conducting thorough market research, analyzing consumer behavior, monitoring industry reports, and staying updated on regulatory changes.

    In this webinar for the DIT we discuss the six main areas to look at when gaining market intelligence.