The United Arab Emirates (UAE) is a country in Western Asia of around 9.6 million inhabitants. It is part of the larger regional organisation, the Gulf Cooperation Council (GCC), along with Bahrain, Kuwait, Oman, Qatar, and Saudi Arabia. The whole region comprises of 65 million inhabitants.
Just some of the high growth categories in the UAE are: Savoury Snacks, Sweet spreads, Breakfast cereals, Baked goods and Supplements. In the Health category, consumers are looking for alternatives such as organic, vegan and gluten-free options.
The UAE market entry programme provides brand owners and new export professionals an affective solution to reach potential buyers in new market territories.
We have two slots available for our upcoming trip to the UAE for brands looking to explore international market opportunities within this region.