UAE Market Entry Programme

MAY 2022

For new to export companies wishing to tap into our international expertise and explore the UAE as a potential market to enter

  • On the ground expertise
  • Consultancy and tailored support
  • Introductions to the right fit partners

Introduction

The United Arab Emirates (UAE) is a country in Western Asia of around 9.6 million inhabitants. It is part of the larger regional organisation, the Gulf Cooperation Council (GCC), along with Bahrain, Kuwait, Oman, Qatar, and Saudi Arabia. The whole region comprises of 65 million inhabitants.

Just some of the high growth categories in the UAE are: Savoury Snacks, Sweet spreads, Breakfast cereals, Baked goods and Supplements. In the Health category, consumers are looking for alternatives such as organic, vegan and gluten-free options.

The UAE market entry programme provides brand owners and new export professionals an affective solution to reach potential buyers in new market territories.

We have two slots available for our upcoming trip to the UAE for brands looking to explore international market opportunities within this region.

The programme includes:

  • Market overview and consumer trends for your specific category

  • Market and competitor analysis

  • Opportunity analysis

  • Strategic recommendations fo route to market

We will present your brand to the right fit partners and our network of key decision makers within the health and wellness space.

How does this project work?

Following a full onboarding session with our team, we will require product samples, brand slide deck and all supporting marketing materials to take out to the UAE. The market visit will last 3 weeks and include meetings with our retailer and distributor network to discuss new product opportunities.

STEP ONE

We will provide a detailed overview of the current UAE marketplace

Analyse the current landscape relative to your product category

Competitor analysis and opportunity gap analysis

STEP TWO

We will present your range to several retail buyers within the grocery and pharmacy retail channel, both mainstream and niche.

We will also present to health store chains depending on the specific product category

STEP THREE

Post visit debrief session to deliver findings and give you strategic recommendations for the next stage for entering the UAE marke

Why should you work with us?

We are a team of energetic, results driven and experienced international trade professionals who have a focus on health food and supplements, so you know you are in trusted, passionate and professional hands.

We work with you to fast track your market entry, supporting you when presented with opportunities and the challenges they bring. We many years of on-the-ground experience, the results from other clients and the right team in place to help & support you and then grow your business in these markets.

Take a look at these two recent success stories from our trip to the UAE in January this year.

Eva Bold

Eva Bold is an ambitious new brand, launched in June 2021 with a range of savoury and sweet low carb snacks. Plant-based and with additional protein focused on people with an active lifestyle who follow a low-carb or ketogenic diet. Their keto seeded crackers were finalists in the new product showcase at this year’s event and they are set to launch into Planet Organic stores in London this May.

Overview

Following our trip to the UAE in January 2022, we introduced the brand to a number of key players in the health and wellness sector. Eva Bold have now supplied Qatar and are in the process of registering their full product range in the UAE for distribution with the largest pharmacy chain in the region.

The benefits of this new partnership include.

  • Distribution to nearly 300 pharmacies
  • Distribution into retail outlets via the pharmacy’s distribution arm
  • Opportunity to expand further across the Middle East

“We are very excited to have the opportunity to export our new range to the UAE which wouldn’t have been made possible without Victoria’s help. We are currently waiting for the product registration to be approved in the UAE and are gearing up to expand our range further in the coming months”. Says Alison Director of Eva Bold

Market Selection Process Module

Description

One of the key stumbling blocks for new exporters is knowing which overseas territories to target and which are going to give you the greatest opportunity for export success.

Without knowing where and why you are targeting those markets in particular can lead to becoming unfocused in your approach and overall diminished success.

This module will take 30 minutes to complete and additional time to research your own market selection criteria.

Objectives

By the end of this module you will have the ability to create your own parameters to create market selection criteria that is relevant to your organisation.

On completing the module, you will be able to:

  • Understand which market(s) may be the most attractive to target
  • Discount other markets to create a more focused approach
  • Prioritise how to allocate your time to these shortlisted markets
  • Consider a plan of action to delve further into these territories
Victoria Boldison

Apply Now!

UAE Market Entry Programme

For new to export brands who are ready and able to invest in the tailored one-to-one assistance of Bolst Global we can provide you with the accelerated foundations to kick start your international journey. If you would like to take part, please email your product slide deck and company information to victoria@bolstglobal.com before the 30th of April 2022

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