What’s the solution?
But does it have to be like this? What can you do to ensure that you do promptly develop those international leads and opportunities that come your way, either proactively or passively?
Having ran export departments for small companies in the past and also speaking extensively to internationally trading business owners and my own clients now at Bolst Global then I understand that we never have enough time to do everything we know we should be doing on the export front. And that developing those business opportunities overseas takes time and energy- which despite our best intentions and efforts we only have a finite amount of.