When we came across this opportunity in 2012, the company I was working for had been exporting for over 10 years, yet I cannot stress how helpful it was to have the support of an organisation to penetrate this emerging market. We utilised the help of the government via the Department for International Trade and their sector specific trade mission was a major influence in the rapid growth of our export sales in Mexico. There are also a number of private organisations such as Bolst Global with vast experience and with eyes on many markets, who are working hard to provide businesses with strategic export planning, market entry and other services which can make global success an attainable objective.
This may have started nearly 10 years ago, but there was never a better time than the present, where we are yet to see when and how travel will be normalised and with Brexit looming, to enlist the help of those who can get your exporting dreams started in the less-obvious markets.
Providing a unique set of products of British design, being prepared to tailor-make solutions and of course meticulous account management (including relationship building, strategic planning and regular reviewing), were also key to our success in this market.
Of course, it helped that I spoke the language and was born not far from Mexico; so I would say to any company “never hesitate to match your account managers to markets that are close to their heart!”
Buena suerte a todos,