So I haven’t blogged for a LONG time, not this year in any case…a combination of being busy with several trips (visiting five continents in six months) and focusing more on video content. Ah, what am I saying?! In reality we know this is really me just making excuses!
And as someone who is a go getter and doer I’ll admit that to myself and everyone else, especially after an amazing time in New York which has given me the headspace to reflect and re energise. I don’t think I realised how much I needed that! For anyone trying to build a business you do need that time out, despite how busy and hungry for success you are. I’ve understood this the most this year!
I’ll also admit that the prospect of extended time in the US on a business trip initially didn’t excite me. I’m so used to the Middle East and heading east from the UK that even as a seasoned exporter supporting some amazing brands with international development, I found the idea of working on the US market and exhibiting at the Summer Fancy Food show out of the usual realm in which I operate.
Especially as it was a quick turnaround from a Spanish business trip just a few days earlier, where speaking Spanish again in a business context and navigating the Iberian culture had already pushed me into an exhilarating but equally confidence testing scenario.
So bags unpacked from Spain and repacked for New York in three days and off I go…