Saudi Arabia Export Series
Saudi Arabia is attracting growing global attention as one of the most promising markets for international businesses. For brands in food, drink and supplements, the Kingdom offers a wealth of opportunities, but also comes with complexities that require careful planning and commitment.
Here are some of the key reasons why we at Bolst Global believe Saudi Arabia should be firmly on your export radar.
Saudi Arabia imports the vast majority of its food and drink, with more than 80% of produce coming from outside the Kingdom. This creates clear opportunities for international manufacturers to meet demand with imported goods.
Within the Gulf Cooperation Council (GCC), Saudi Arabia is the key driver of business. Compared with neighbouring markets, it offers the greatest potential for volume and scale.
The government’s Vision 2030 programme is reshaping the economy, diversifying beyond oil and fostering entrepreneurship. More women are entering the workforce, business opportunities are expanding, and international partnerships are being encouraged.
Saudi retail is booming. Supermarket and hypermarket chains continue to expand, while e-commerce is growing at an exponential rate as consumers become increasingly comfortable with online purchasing.
Consumer Demand in Health and Wellness
Saudi consumers are seeking healthier, premium and imported products. Parents want better baby and children’s food, while young, health-conscious adults are turning to supplements and functional products. Clean-label, organic and convenient products are particularly attractive.
A Young, Tech-Savvy Population
Over 70% of the Saudi population are local citizens, with the majority under the age of 35. Many have young families and are actively seeking products that offer health, nutrition and convenience.
Products must be registered with the Saudi Food and Drug Authority (SFDA) before import. Routes to market may include direct supply to retailers, pharmacies, HoReCa channels or working with distributors who already have the necessary customer networks. Success typically requires commitment, patience and regular presence in the market.
At Bolst Global, we spend significant time on the ground in Saudi Arabia each year, supporting clients with face-to-face meetings, networking and market development. Long-term commitment is the foundation for successful partnerships in the Kingdom.
If you’re interested in exploring Saudi Arabia and would like to discuss your export plans, please fill in the contact form below to set up a free 15 minute introductory call.
