Located at the tip of the Persian Gulf, Kuwait borders Iraq to the north and Saudi Arabia to the south. It is part of the Gulf Cooperation Council (GCC) along with its neighbours, Saudi Arabia, the UAE, Bahrain, Qatar and Oman.
With a population of 4.27 million, Kuwait is smaller in comparison to other GCC countries, but like the UAE, has a high number of expatriates. In fact, 70% of Kuwait’s population are expats.
Life expectancy in the region is 78.6 years, with a median age of 29.7 years. This is something brands should bear in mind when deciding on how to target local consumers.
As previously mentioned, Kuwait is a wealthy country and is currently ranked as having the 29 th highest GDP per capita in the world.
But what does this all mean when it comes to food and drink?