Kuwait is a country in Western Asia of around 4.5 million inhabitants. It is part of the larger regional organisation, the Gulf Cooperation Council (GCC), along with Bahrain, Oman, Qatar, Saudi Arabia, and the United Arab Emirates. The whole region comprises of 65 million inhabitants.
In 2018, Total Food Imports amounted to around USD1.8 billion, the major trading partners being Germany, the UAE and Saudi Arabia.
The Kuwaiti are more and more aware of the importance of a healthier lifestyle benefiting strongly the health categories such as organic, better for you, free from.
If you are a brand within these categories, then doing business in Kuwait might bring you great opportunities. Always be mindful of local tastes, preferences and regulations, meaning you will need to conduct thorough R&D to adapt to consumers’ needs.