Now we have a good idea of the food and beverage market in Saudi Arabia, let’s take a look at three fast growing H&W product categories that present numerous opportunities for international brands.
The organic food segment in KSA has been a bit of a slow burner over the last few years, with a 2018 survey conducted by Arla Foods, identifying that the demand for organic produce was relatively insignificant.
That being said, there were few options available at the time, meaning high price points and little local representation. However, over the last couple of years, there has been an increase in demand, opening the door to international brands able to offer products unavailable in the local market.
In terms of numbers, the organic segment is expected to reach 112.3 million SAR (29.9 million USD) by 2024, which is by far the smallest H&W category type in Saudi. However, if we look at constant value growth rate percentages, the organic segment is expected to see the second highest CAGR, coming in just behind free-from, at 17.4%.