Although traditional potato snacks still dominate the snacking space, vegetable, pulse, bread chips and rice snacks have been growing well, whilst nuts, seeds and trail mixes remain steady.
We can expect to see many of the big players in the snack sector (PepsiCo, Lays, etc.) reducing the amount of salt, fats, and/or sugars in their snack products in order to adhere to new legislations that are being brought in around the world. Smaller brands looking to enter new international markets should also be aware of such rules and regulations to make the smartest export choices.
New labelling requirements in Mexico were brought in in 2020, whilst a traffic light system is set to be introduced in 2o21 in Brazil. As these are the two biggest snack markets in LATAM, the new regulations are anticipated to have a negative impact on the sale of salty snacks in the region.