Routes to the market and key trends
Entering the Singaporean market require, as for any foreign market, to understand how it works, see if the products could fit with the local taste and analyse the competition. Once you have done that, what you have to think about is the distribution channel. Indeed, you can choose either to export directly to some of the retailers such as Cold Storage – work with a British-based consolidator supplying the retailers directly – or use a local distributor that sells into the supermarkets, convenience stores, or small independent groceries stores. This depends on whether you yourself can service the demands of the retailers directly and the kind of presence you wish to have in the market.
Some of the distributors in Singapore who already promote and sell UK brands that you may wish to consider for your products include:
Amoy Canning Corporation Limited: this is a Singapore-based company which also operates in Malaysia and which work closely with regional chefs. They import and export authentic Asian dishes along with snacks. Click here to know more about them: http://www.amocan.com/
Angliss Singapore: the company is well-known for its temperature-controlled halal and non-halal food products. Their business is linked with food service, distribution, retail, and marine food services. If you want to see more details, click here: http://www.angliss.com.sg/
Gan Teck Kar Investments: the company aims at providing a premium quality and great tasting products to their customers. Their Distribution network consists of Retail Customers such as supermarket chains, specialty grocers, convenience stores and pharmacies as well as Foodservice Customers such as hotels, restaurants, pubs, cafes, ships and airlines. Click right here to understand more what they do: http://www.gtk.com.sg/
Gain Brands international: the company is based in Singapore but has branches in the UK, Hong Kong, China, Denmark and Indonesia. They represent many premium brands and are well-known for importing and exporting alcoholic beverages from the UK. See more on their website: https://gainbrands.com/
Monde Nissin Singapore Pte Ltd: this is a Philippine-based company that manufactures noodles, biscuits, packaged baked goods, and culinary aids under the brands Lucky Me!, Nissin, Voice, Bingo, and Monde. Moreover, they acquired Quorn Foods, a UK meat alternatives business brand. See more details by clicking right here: https://www.mondenissin.com/
Xi Yan Pte Ltd: The company was established in 2005 and recently developed Xi Yan Gourmet Direct as a new business extension that aspire to bring international food products from the UK. Here is the link of their website: https://www.xiyan.com.sg/sg/
FHA show – one to consider?
The FHA 2018 in figures: 119,500 sqm of exhibition area, 78,000 trade attendees from 100 countries, 4,000 exhibitors from around 70 countries, and 71 group pavillions. As you can imagine, this is full of opportunities. Around 70% of the visitors are from South East Asia, so if you want to target countries such us Thailand, Malaysia, Indonesia, Vietnam, India, this is your show!
A trade show is always something very interesting and helpful for our clients as it’s a great meeting point and give you the ability to meet lots of people in a short space of time and often from several markets! You can also use it as a great place to do some fact finding and one of the key objectives we had at Bolst Global at this show was to understand even further the halal implications and importance for the ASEAN region.
FHA is not as big a show as say Gulfood in Dubai for example, however, it is a way for us to still find new opportunities for new markets and it is certainly a case of quality over quantity with now developing contacts and conversations in Malaysia, Indonesia, Philippines and Hong Kong.