Getting things done in the Middle East takes longer. Fact.
This is because higher value is placed on the relationships by those from this region than the task itself, which is very different from our British achievement driven culture.
Therefore you have to accept that if you want to do business here, it will take time.
It took over 6 months to get our first client order across the line in Jordan. A trusting relationship had to be developed and this doesn’t happen overnight, particularly when a lot of the Arab world don’t like email as a form of communication.
Phone calls, face to face, Skype calls and WhatsApp are a much more effective and preferred way of communication.
Furthermore as part of this relationship building you have to develop an openness to talking about your life beyond the professional dimension to include family, personal interests, hobbies etc so learn to accept this and see it as part of the relationship building process.
If you would like to discuss how we can help you with exporting food, drink or supplements to the Middle East, please complete the contact form below and we will come back to you.