Iran food and beverage market size is poised to report strong growth due to increasing population, rising disposable incomes, coupled with changing trends and product innovations. On the other hand, intense government regulations, raw material price fluctuations can negatively impact the growth of the market.
The increasing number of restaurants, fast-food chains, and food delivery apps such as grub hub, caviar, and others enhance the availability to consumers, resulting in strong growth in the food and beverage industry. Besides, rising demand for organic, natural and fresh foods among consumers due to rising health awareness is the major factor expected to enhance the demand for the food and beverage market
If you are a brand within these categories, then doing business in IRAN might bring you great opportunities. Always be mindful of local tastes, preferences and regulations, meaning you will need to conduct thorough R&D to adapt to consumers’ needs.