ISM Middle East (Yummex ME)

Yummex ME rebranding to become ISM Middle East. ISM Middle East formerly known as yummex ME will be a part of the ISM brand family. The world’s largest trade fair of sweets and snacks is now in the heart of the Middle East. Yummex is constantly growing from year to year. This event is the only of its kind in the MENA region. It reunites experts from the sweets, snacks and confectionery industry. It brings together the world’s best products and region’s quality buyers. There, you will be able to connect with many professionals and buyers from places such as Carrefour, Spinneys, Landmark Group, Dubai Duty Free, Emirates Flight Catering, among others. During this event, you will be able to expose your products to over 8,000 buyers representing more than 100 countries. 

There are a lot of opportunities in the region for snacks and conectionery, the region having the highest average annual growth rate in the world. Indeed, the snacks and confectionery sector was in the top three imported categories in the UAE in 2019 (5,071 tons). Moreover, the young population wants to try new and modernised products, especially in the traditional sweets, Western snacks and fancy foreign foods areas. 

Gulfood Manufacturing and Seafex will take place at the same time and at the same venue, bringing more diverse opportunities if you are planning to attend.

For more information and registration visit their website at https://www.yummexme.com