2026-03-05T00:00:00+00:00
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Food & Drink Expo

April 13 @ 9:30 am April 15 @ 5:00 pm

Food & Drink Expo is a key UK trade event for food and drink brands looking to build visibility, secure buyer conversations and assess commercial opportunity within a competitive retail landscape. Held in Birmingham, the show attracts retailers, wholesalers, distributors and food service operators who attend with a clear focus on sourcing new products, reviewing ranges and identifying brands with the potential to scale.

For brands, the value of Food & Drink Expo lies in its ability to bring decision-makers together in one place. Buyers attend to explore innovation, but with an increasingly disciplined mindset, prioritising products that demonstrate clear positioning, proven consumer relevance and the ability to perform beyond an initial launch. As a result, brands exhibiting or attending benefit most when they are commercially prepared and able to articulate how their product fits into an existing shopper routine.

The show also offers an important opportunity to assess category direction, competitor activity and evolving buyer expectations across both retail and food service. For export-ready brands, Food & Drink Expo can act as a useful stepping stone, providing visibility with international buyers and distributors who attend to source scalable, well-positioned products.

Bolst Global will be attending Food & Drink Expo to meet with our existing network of brand clients, as well as retailers, distributors and international partners who are travelling to the UK to source innovative food and drink brands ready to scale. If you would like to meet us at the show to discuss export readiness, buyer engagement or international market opportunities, get in touch to arrange a meeting.

Details

NEC Birmingham

NEC Birmingham + Google Map

If you would like to add your event to our calendar, please complete the contact form below with all event information and one of our team will come back to you.

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