The fifth option may be the best option for manufacturers in the long run, however it is also the most complicated and time consuming.
IRi Worldwide predict that this will result in the lowest impact on sales at a loss of around £30-75 million GBP. This does not, however, include the costs incurred for re-formulation, new product development, or the impact incurred by potential back-lash from consumers.
Around 78% of food and beverage manufacturers also produce at least one non-HFSS product, which can be used to maintain sales in primary store locations, whilst recipes are reformulated, or new products developed.
There is no time like the present and it’s important for brands to test, test, test way before the legislation kicks-in.
Several brands are already doing this and doing it well. If your product line is being threatened by the HFSS regulations, then you should look at what your competitors are doing to stay ahead and maintain your market share moving forward.