Project Description

Top Tips for Success at Gulfood

After a long hiatus we are pleased to see that international trade shows are back on the calendar for many!

Whilst it has been convenient and more comfortable to some extent to participate in virtual events and platforms over the past of couple of years, nothing beats some face-to- face interaction with your customers, client and general community.

Here at Bolst Global we have been fortunate to attend already two large scale B2B trade events in Dubai in the UAE over the past couple of months. 

Gulfood was one such event whereby there was a high number of attendees and certainly a clear appetite by those at the trade fair to do business!

From our recent Gulfood visit here are our top three tips for a successful trip:

Three top tips for a successful Gulfood tradeshow

  • Try and come out a few days earlier or stay a few days after the show. This will allow you to get acclimatised as well as potential arrange meetings with your target customers/consumers at a time when they will not be in such high demand by many other suppliers who will only be there for the duration of the show.

  • Do some preparation, research and outreach before you arrive. Don’t leave it until you get to the show to decide who and where you want to visit. Of course, dealing with the Middle East markets you always need a level of flexibility and last-minute changes/planning. However, it is really worth going through the Exhibitor list as well as your own contact list to see who is going to be there and worth having an initial or re igniting a conversation.

  • When it comes to the follow on from your meetings and discussions at the show, even as an attendee you must stay persistent! Keep on following up and utilising the various ways to communicate, establishing and understanding that email communication may not be the best or way in which you will get the most response. Especially in the Middle East where the region loves to What’s app!

Find out more about how to succeed at your next international trade show via our webinar here:

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