Despite perhaps our stereotypes of Swedes being super healthy and fit quite surprisingly and according to the World Health Organization one fifth of the Swedish population is obese, making health a great concern and health foods very marketable.
Packaged food sales have also been increasing since the 2015 first wave of Middle Eastern immigrants, because of convenience reasons. Packaged food sales have increased by 1% in 2017, reports Euromonitor. The best performing food service category is frozen yogurt.Amongst the highest sales of packaged food products are baby food, baked goods, breakfast cereal, confectionery, edible oils, ice creams and frozen desserts.
The current retail value of packaged food is 10.33 GBP million and is estimated to reach 12 GBP million by 2022 and as shown in the table, all packaged food categories are forecast to grow by 3,15%.