Think carefully about your new approaches
Evidently continuing the sales talk when the conversation has already started is much easier and justified than beginning a completely new cold approach to a prospect during this challenging time.
There is certainly divided opinion on this too, with a school of thought believing it would be insensitive and perceived as potentially ill placed to be still pitching products to new contacts.
Others who conversely think that provided it is done in the appropriate manner and from a place of not purely profiteering but to support and provide further mutual opportunities for customers and suppliers then it is fine to do so.
Personally, and working fortuitously in an area of largely health-oriented food, drink and supplement products where there is currently high demand for these kind of items I am more in the second camp. After thinking about this and not feeling like I could or should last week I come now from a viewpoint that my approach could benefit a new customer who may be experiencing supply issues or actively seeking a product that can be offered amongst my clients and producer networks. By not asking the question or making the tentative approach there could be missed opportunities. Moreover even if business now isn’t a possibility you have nevertheless initiated a conversation that can then be picked up quicker later down the line as a result of this initial effort.
So if you are comfortable doing so I would encourage you to positively put yourself out there, leveraging your existing network wherever possible to reach new potential customers overseas. Whether that is via Linked In or introductions from other business connections that you have, there are a number of ways to reach out. You can also tap into the resources of various support organisations who may be able to provide some valuable business connections or initial insights into your target markets.