The first and most important step in managing your logistics is determining who is responsible for the shipping. This is usually agreed upon during the negotiation of your commercial terms and is typically dictated by the IncoTerms you choose, such as EXW (Ex Works), FCA (Free Carrier), or FOB (Free on Board).

For example:

Regardless of the agreed-upon terms, it is crucial that you are aware of the export documentation required to accompany the shipment, as these will ensure that the buyer can clear the goods through customs once they arrive in the UAE.

Another key factor is managing the timing of your shipments. The food and beverage sector, in particular, requires careful attention to shelf life. Perishable products must arrive in the UAE with a high percentage of their remaining shelf life to ensure that retailers can sell the products before expiration. Due to the extreme heat in the UAE, especially during the summer months, there may be a need for temperature-controlled shipping, even for ambient products that may not require such measures in other markets. Failure to account for this can lead to product spoilage, increased costs, and ultimately, unsold inventory.

Many importers in the UAE prefer air freight for initial shipments despite its higher costs. Air freight ensures faster delivery and helps mitigate issues related to shelf life. It’s worth considering whether your product can tolerate a longer journey by sea or if air freight is the better option to maintain quality.

Smaller brands often find it challenging to manage the complexities of shipping directly to retailers or distribution partners. An effective alternative is working with consolidators, who aggregate shipments from various brands and send them to retail channels.

The advantages of working with a consolidator include:

However, you will have less control over where your products are sent, and the quantities shipped may be small. If your goal is to test the market before committing to large volumes, this can be a suitable approach.

Finding the right logistics partner is essential to ensuring the smooth transport and delivery of your goods. A good logistics partner will not only ensure the safe and timely transportation of your products but can also help you navigate the required documentation and regulatory compliance.

When evaluating potential logistics providers, consider their experience in the UAE market and their ability to manage temperature-sensitive products, handle complex documentation, and offer storage solutions if needed.

For first-time exporters, it can often be advantageous to pass as much responsibility for shipping and logistics onto the buyer as possible. This approach can simplify the process on your end, allowing you to focus on production and sales while the buyer manages the complexities of importing your products into the UAE. Using IncoTerms such as FCA or FOB ensures that the buyer is responsible for managing transportation and delivery once the goods leave your premises.