Pet Products: A Growing Trend in Saudi Arabia and the UAE
In recent years, the Middle East has witnessed a remarkable surge in pet ownership, with Saudi Arabia and the United Arab Emirates (UAE) leading the trend. From pets becoming cherished four-legged companions to the integration of pet services into everyday life, here’s a closer look at the evolving pet landscape in these countries.
Rise in Pet Ownership
Rise in Pet Ownership
In Saudi Arabia, there has been a notable rise in pet ownership, primarily centred around cats. This increase can be attributed to a shift in mindset, as pet owners increasingly recognize the positive impact of their furry friends on mental health. Despite the challenges posed by the pandemic, pet ownership continued to grow in 2023, with more consumers seeking companionship and entertainment through their pets.
Embracing Pet Humanisation
Embracing Pet Humanisation
One significant trend accompanying the rise in pet ownership is the humanisation of pets. Saudi pet owners are now more invested in providing the best care possible for their animals. This includes the integration of pet-related services into existing consumer platforms, such as food delivery aggregators like HungerStation and Mrsool, which now offer pet food options alongside traditional groceries. This innovative approach not only adds convenience for pet owners but also promotes responsible pet care practices.
Dominance of Mars Inc and Entry of New Brands
Dominance of Mars Inc and Entry of New Brands
In the pet care market, Mars Inc holds a significant share, reflecting the company’s dominance in Saudi Arabia. However, the growing success of pet products has encouraged new brands like Trixie and Zolux to enter the market, catering to the increasing demand for pet toys and healthcare products.
Dynamic Product Areas and Education on Pet Needs
Dynamic Product Areas and Education on Pet Needs
One significant trend accompanying the rise in pet ownership is the humanisation of pets. Saudi pet owners are now more invested in providing the best care possible for their animals. This includes the integration of pet-related services into existing consumer platforms, such as food delivery aggregators like HungerStation and Mrsool, which now offer pet food options alongside traditional groceries. This innovative approach not only adds convenience for pet owners but also promotes responsible pet care practices.
The Impact of the Pandemic and Growth Projections
The Impact of the Pandemic and Growth Projections
The pandemic has played a significant role in boosting pet adoptions, driven by lifestyle changes and increased time spent at home. This positive momentum is set to continue, fuelling the pet care industry in both Saudi Arabia and the UAE. In the UAE alone, the pet care market is projected to reach $2 billion by 2025, indicating substantial growth opportunities for businesses in the sector.
Comparative Analysis and Growth in the UAE
Comparative Analysis and Growth in the UAE
While Saudi Arabia experiences a surge in pet ownership, the UAE stands out with its thriving pet care industry. With a market worth over $300 million, the UAE aims to further expand its pet care market, encompassing various services from grooming to pet-friendly accommodations.
Conclusion
Conclusion
The rise in pet ownership across Saudi Arabia and the UAE reflects a broader cultural shift towards greater pet companionship and care. As pet owners increasingly view their animals as family members, the demand for pet-related products and services continues to grow. With ongoing investments and initiatives supporting the pet care industry, the future looks promising for both pets and their owners in the Middle East.
Sources:
Euromonitor – Pet Products in Saudi Arabia – An Analysis
Euromonitor – Pet Care in Saudia Arabia – An Analysis
Global PET Industry