Following on from the above, if you need to modify your product for the target market, which more often than not is required, then your packaging and labelling will also need updating – again adding further costs.
Here it’s important to understand the local requirements. In the case of food and beverage products, some countries require the ingredients and nutritional information to be in the local language. This means costs to translate and compliance check the information and additional printing costs for new packaging or over-labelling.
Then there’s the packaging itself. Is it suitable for the target customer in terms of design? Some colours, icons, and fonts are better received in certain cultures so again try to bear this in mind. You also have to think about the material too.