Now, as you can probably imagine, the plant-based market is highly competitive. In fact, there is more competition now than ever.
In order for brands to make an impact with consumers, especially during Veganuary, they have to get creative. Here are some key marketing strategies to consider.
As an official participant, you will get access to a wide range of marketing assets to help boost your brand’s awareness in the run-up to and during the January campaign. Why not check out Veganuary’s Business Support Toolkit for 2022 here for inspiration.
In-store promotion during the campaign is one of the most effective tools, with corporate participants being able to use the Veganuary name and logo on their packaging and points of sale.
Supermarkets, like Tesco and Asda here in the UK, have also used the Veganuary campaign assets to highlight plant-based items in feature locations throughout their stores, as well as creating special offers and in-store promotions to boost sales.
Finally, brands can increase exposure during the campaign through press and media outlets throughout the month of January. In 2021, Veganuary was featured in mainstream media every day during the campaign, with 1,500 stories published around the world.
So what are you waiting for? Let’s get ready for another great Veganuary! Why? Because the vegans are coming.
Need help marketing your plant-based products for Veganuary 2022? Then get in touch with a member of the Bolst Global team today.