It can be very difficult to get keto-friendly, off-the-shelf snacks in certain countries/regions, especially snacks that are clearly labelled as keto. As a result, many keto followers have had to experiment with DIY, homemade snacks. You can find a huge number of recipes from food bloggers, dieticians, and other resources across multiple online channels, but there is still one problem here…time. More importantly, a lack thereof.
Consumers are constantly seeking quick and easy snacking options, which they can grab on the go. Time is a commodity for many so the convenience of grabbing a bag of keto-friendly crackers or a low-carb protein bar is much more appealing.
As the keto diet continues to grow in popularity, this presents a great opportunity for brands to get in-front of big label stores, supermarkets and hypermarkets to bring their low-carb, high-protein snacks to the masses.
Brands that already produce, or are thinking of producing, keto-friendly snacks should also look into explicit labelling opportunities to help consumers quickly and easily identify keto products on the shelf. This would be a great differentiator in the current market.