After Dubai, we headed for a few days to Kuwait. From then on in it was me flying solo for the rest of the trip. Some people may question the reason for choosing Kuwait. Certainly, it is a country that many businesses can often overlook when they are assessing markets in the Middle East, but which can for some segments create significant opportunities. There are growing e-commerce platforms to consider such as Talabat and the private sector with players such as Sultan Center and Trolley playing a role in grocery retail. However, the key to success when trying to enter the market in Kuwait is finding a strong local partner. As most of the grocery retail market share is dominated through the local Cooperatives then access through Kuwaiti based parties is a prerequisite. During our time in market, we made plenty of store visits with some our highly valued distributor partners as well as took time to meet with multiple retailers and distributors. Plus, I even managed to squeeze in a catch up with the lovely Gula and Naz at the British Embassy – always a pleasure to do so!