Use concise words
Use simple yet impactful words that can evoke emotions. Customers will remember these benefits longer. However, choose carefully the language you use, both in the presentation document and when communicating. Long lists and complicated phrases can cause confusion and reduce confidence for non-native English speakers.
Leave the finer detail on the products for a further discussion and in other export documents. This could include information on product packaging, case dimensions, minimum order quantities, etc.
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