Attracting potential overseas buyers with an attractive presentation and marketing materials can make the difference between achieving a sale or not.
If you are a company looking to increase sales and to export your products abroad, it is worthwhile investing in developing a presentation for your chosen market. Below are some helpful tips to help you.
Don’t simply use your standard country of origin presentation.
By all means take a look at your existing marketing materials and presentations as a starting point for developing an international version. However you should look at what you have with a fresh perspective and review what assumptions or information are contained within it.
Often much of the data has no relevance or will not be understood by an overseas prospect who has never come across your company or brand before. So you will need to either adapt it appropriately or start again from an international perspective.
This should also tie in with your international value proposition, which may not be exactly the same as your domestic one.