Bolst Global’s International Marketing Strategy Framework
Kick start your international marketing efforts with our easy-to-follow tutorial
Making the decision to expand your reach overseas is both exciting and nerve-wracking. There are so many things to consider and it’s often difficult to know where to start.
For years, the Bolst Global team has been supporting and guiding brands on their export journeys. From navigating local rules and regulations, to sealing the deal with international distributors, we’ve seen and done it all.
But before you even get to that stage, you need to take a step back and consider your go-to-market strategy and how you will market and promote your product on an international level.
We’ve seen many brands struggle to succeed in international markets, which is why we have developed an international marketing framework that’s easy-to-follow and will help lay the groundwork for your export strategy. So, let’s take a look at just five of the things you will take away from our on-demand tutorial. You will…
1/ Learn how to adapt your offering for overseas markets
Depending on your target market there may be a need to adapt your products to meet local laws. This could be something as simple as over-labelling your packaging to adjusting your ingredients or recipes. Flexibility is key for international success.
2/ Gain the confidence you need to go global
No matter if you’re looking to establish, or further develop, your international footprint, educating yourself on the local nuances of your target market, the market structure and consumer behaviour will help you to be more confident when it comes to making international business decisions.
3/ Understand the importance of language and culture
When it comes to trading overseas, understanding the local language and culture, and successfully applying this to your international marketing strategy can make or break a brand on a global stage.
4/ Discover the perfect route to market for your brand
Once you’ve discovered how you’re going to get your product to market, you must ensure that your marketing strategy will continue to support your efforts and lead you to success. Let us show you how.
5/ Access the tools you need to build your international marketing strategy
Alongside on-demand access to the video tutorial, you will be equipped with a downloadable template you can use to flesh out your own international marketing strategy.