The UAE, like many countries across the world, is seeing huge changes to its population in terms of attitudes to eating and consumption habits. But just what are these trends and what could they mean for your product’s entry into this huge market?
Trend #1: a growing hunger for organic foods
Organic food is the biggest and fastest growing market in the UAE region, driven by high disposable incomes coupled with a greater awareness of health issues and the benefits of organic produce; in a recent study in the UAE, around 80% of the sampled population agreed with the suggestion to improve availability, pricing and education in relation to organic produce. This is in line with government targets, as farmers are increasingly encouraged to use land to grow organically.
However, the market is hugely limited by the climate of the area, as the lack of potable water and the high costs of desalination means that the UAE must rely heavily on imports. This could mean an opportunity for UK products which are able to gain organic certification and gain traction in this fast-growing market.