September 6 @ 10:00 am – September 8 @ 5:00 pm

JIB Expo is a multi-sector trade exhibition held in Jeddah that brings together businesses, distributors, investors and decision-makers operating across Saudi Arabia. Within the wider exhibition, there is growing relevance for health, wellness and supplement brands looking to understand how preventative health, nutrition and regulated wellness categories are developing in the Kingdom.

For supplement and health-led brands, JIB Expo offers an opportunity to gain insight into Saudi market dynamics, connect with potential distributors and commercial partners, and explore how products aligned with quality, compliance and long-term health outcomes are positioned locally. The event also provides useful context around how Vision 2030 is influencing healthcare, wellness and lifestyle investment across the region.

If you are a health, wellness or supplement brand considering expansion into Saudi Arabia and would like to discuss market suitability, positioning or route-to-market strategy, get in touch with Bolst Global to explore next steps.

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September 15 @ 10:00 am – September 17 @ 5:00 pm

ISM Middle East is a specialist trade exhibition for confectionery, snacks and sweet goods, connecting international brands with retailers, distributors and buyers operating across the Middle East, Africa and South Asia. Held in Dubai, the show focuses on impulse, gifting and everyday snacking categories, alongside emerging premium and better-for-you propositions.

For brands, ISM Middle East provides a valuable opportunity to assess demand, understand buyer expectations and explore route-to-market opportunities in a region where confectionery and snacking continue to evolve. Buyers attending the show are typically looking for well-positioned products that combine strong shelf appeal with clear commercial fundamentals and the ability to scale.

If you are a confectionery or snack brand considering expansion into the Middle East and would like to discuss market suitability, buyer expectations or route-to-market strategy, get in touch with Bolst Global to explore next steps or meet at the show.

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September 16 @ 9:30 am – September 17 @ 5:00 pm

NOPEX places strong emphasis on better-for-you categories, including functional food and drink, free-from, plant-based and clean-label innovation. Buyers attending the show are typically looking for well-positioned brands with a clear proposition, strong storytelling and the ability to scale across retail and international channels.

Alongside the exhibition, NOPEX provides insight-led content and category discussions that reflect wider shifts in consumer behaviour, regulation and retail strategy. For brands considering expansion beyond the UK, the show offers valuable visibility with international buyers and distributors actively exploring new opportunities.

Our Bolst Global team will be attending NOPEX. If you would like to meet us at the show to discuss export readiness, buyer engagement or international market opportunities, get in touch with us to arrange a meeting.

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September 29 @ 10:00 am – October 1 @ 10:00 pm

FIBO Arabia is the Middle East edition of the global FIBO brand, focused on fitness, health, wellness and active lifestyle markets. Held in Riyadh, the event brings together gym operators, fitness professionals, distributors, retailers and brands operating across sports nutrition, supplements, equipment and wellness services.

For supplement and wellness brands, FIBO Arabia offers insight into how performance, preventative health and active lifestyle categories are developing within Saudi Arabia. Attendees include decision-makers exploring scalable, compliant products aligned with Saudi consumer demand and the Kingdom’s wider Vision 2030 health and wellbeing ambitions.

If you are a fitness, nutrition or wellness brand considering expansion into Saudi Arabia and would like to discuss market suitability, positioning or route-to-market strategy, get in touch with Bolst Global to explore next steps.

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October 26 @ 10:00 am – October 29 @ 5:00 pm

Global Health Saudi is a major healthcare trade exhibition held in Riyadh, bringing together healthcare providers, policymakers, distributors, manufacturers and international brands operating across the Saudi market. The event reflects Saudi Arabia’s continued investment in healthcare, prevention and life sciences as part of Vision 2030.

For health, wellness and supplement brands, Global Health Saudi offers valuable insight into how healthcare and preventative health are evolving in the Kingdom, including buyer expectations, regulatory considerations and route-to-market structures. Attendees typically include hospital groups, pharmacy chains, distributors and government-aligned stakeholders exploring credible, compliant solutions that can scale locally.

If you are considering opportunities within Saudi Arabia’s healthcare or health and wellness sectors and would like to discuss market suitability, positioning or route-to-market strategy, get in touch with our team.

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October 30 @ 10:00 am – November 1 @ 6:00 pm

Dubai Muscle Show is one of the Middle East’s leading fitness, bodybuilding and active lifestyle exhibitions, bringing together supplement brands, nutrition companies, fitness professionals, retailers, distributors and consumers under one roof. Held in Dubai, the event sits at the intersection of performance nutrition, fitness culture and consumer-led health trends.

For supplement and functional nutrition brands, Dubai Muscle Show offers direct exposure to a highly engaged audience alongside opportunities to connect with regional distributors, retailers and industry partners operating across the GCC. The event is particularly relevant for brands focused on sports nutrition, protein, functional beverages and performance-led health products.

If you are a supplement or wellness brand considering expansion into the Middle East and would like to discuss market suitability, positioning or route-to-market strategy, get in touch with us today.

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November 10 @ 10:00 am – November 12 @ 5:00 pm

Biofach Saudi Arabia is the Saudi edition of the globally recognised Biofach brand, focused on organic, natural and sustainably produced food and drink. Held in the Kingdom, the event brings together organic brands, retailers, distributors, importers and industry stakeholders operating across Saudi Arabia and the wider region.

For organic and health-led brands, Biofach Saudi Arabia offers an opportunity to assess demand for certified organic products, understand buyer expectations and explore route-to-market options in a market where interest in quality, provenance and transparency continues to grow. Buyers attending the show are typically focused on credible certification, compliant products and brands with the ability to scale locally.

If you are an organic or natural brand considering expansion into Saudi Arabia and would like to discuss market suitability, certification requirements or route-to-market strategy, get in touch with our team today.

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November 16 @ 9:30 am – November 18 @ 5:00 pm

NOPEX places strong emphasis on better-for-you categories, including functional food and drink, free-from, plant-based and clean-label innovation. Buyers attending the show are typically looking for well-positioned brands with a clear proposition, strong storytelling and the ability to scale across retail and international channels.

Alongside the exhibition, NOPEX provides insight-led content and category discussions that reflect wider shifts in consumer behaviour, regulation and retail strategy. For brands considering expansion beyond the UK, the show offers valuable visibility with international buyers and distributors actively exploring new opportunities.

Our Bolst Global team will be attending NOPEX. If you would like to meet us at the show to discuss export readiness, buyer engagement or international market opportunities, get in touch with us to arrange a meeting.

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November 16 @ 10:00 am – November 18 @ 5:00 pm

Foodex Saudi (Riyadh) is a major food and beverage trade exhibition connecting international and regional brands with retailers, distributors, wholesalers and food service buyers operating across central Saudi Arabia. Held in the capital, the event attracts decision-makers focused on sourcing new products aligned with local demand, compliance requirements and scalable supply.

For food, drink and health-led brands, Foodex Saudi Riyadh offers an opportunity to understand buyer expectations in the Kingdom’s largest commercial market and explore route-to-market options with partners serving national retail and food service networks.

If you are considering expansion into Saudi Arabia and would like to discuss market suitability or entry strategy, get in touch with Bolst Global to explore next steps.

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December 14 @ 10:00 am – December 16 @ 5:00 pm

Natural World Expo is Saudi Arabia’s premier trade exhibition for natural, organic, sustainable and health-led products across food, drink, wellness, beauty and lifestyle sectors. The event brings together manufacturers, suppliers, distributors, retailers, investors and government bodies looking to source and partner with brands at the forefront of healthier, cleaner product innovation.

Aligned with Saudi Vision 2030’s focus on healthier lifestyles and sustainability, Natural World Expo provides brands with access to senior-level buyers from supermarkets, hypermarkets, specialty stores, hotels and e-commerce platforms seeking products that meet rising consumer demand for natural, organic and sustainable options.

If you are a natural, organic or wellness brand considering expansion into Saudi Arabia and would like to discuss market suitability, buyer expectations or route-to-market strategy, get in touch with usto find out how we can help.

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